BuildTheDreamBrand
For Artists Entering a Product Collaboration with a Brand or Company
Use this agreement when you are the artist and a brand or company approaches you to collaborate on a product range. Unlike a licensing agreement (where the company simply reproduces your existing artwork), a collaboration means you are actively involved in creating something new together.
Examples of when to use this:
You are the Artist (creating the artwork). The other party is the Brand Partner (producing and selling the products).
Licensing: The company uses your existing artwork on their products. You grant permission. The artwork already exists.
Collaboration: You create new artwork specifically for the project. Both parties contribute creatively. You may share ownership of the collaboration output, but your original artwork and style remain yours.
Artist:
Name:
Trading as:
Address:
Email:
Brand Partner:
Company name:
Registered address:
Contact name & title:
Email:
1.1 Project Description:
1.2 Products to be created:
1.3 Collection / Project Name:
1.4 Target Launch Date:
2.1 The Artist shall create the following original artwork(s) for the collaboration:
| Artwork / Deliverable | Format | Delivery Date |
|---|---|---|
2.2 The Artist shall be available for rounds of creative feedback and revision.
2.3 The Artist shall participate in the following promotional activities (tick all agreed):
3.1 The Brand Partner shall be responsible for:
3.2 The Brand Partner shall provide samples of all products to the Artist for written approval before production.
3.3 The Brand Partner shall provide the Artist with complimentary units of each product for the Artist's personal use and promotion.
4.1 Artist Fee: The Brand Partner shall pay the Artist a creative fee of £ for the creation of the artwork. Payment schedule:
4.2 Royalty: In addition to the creative fee, the Artist shall receive % of net wholesale revenue from all products sold.
4.3 Minimum Guarantee: £ per year (advance against royalties, in addition to the creative fee).
4.4 Payment Schedule: Royalties calculated and paid quarterly, within 30 days of each quarter end. Sales report included with each payment.
5.1 All original artwork created by the Artist for this collaboration remains the intellectual property of the Artist.
5.2 The Brand Partner is granted a licence to use the artwork on the agreed products for the duration of this agreement. This licence does not transfer ownership.
5.3 The Artist retains the right to display the artwork in their portfolio, exhibitions, and social media, with credit to the collaboration.
5.4 The Artist's name, signature, likeness, and biography may only be used in connection with this collaboration and not for any other purpose without written consent.
5.5 Any use of the artwork beyond the agreed products and territory requires a separate written agreement.
6.1 All products, packaging, and marketing materials shall credit the Artist as follows: ""
6.2 The Artist's name shall appear on: (tick all agreed)
7.1 During the term of this agreement, the Artist agrees not to create substantially similar artwork for a directly competing brand within the same product category.
7.2 This non-compete applies only to:
7.3 The Artist remains free to create artwork for non-competing brands, personal projects, exhibitions, and commissions.
| Milestone | Target Date | Responsible Party |
|---|---|---|
| Agreement signed | Both | |
| Creative brief delivered to Artist | Brand Partner | |
| First artwork concepts submitted | Artist | |
| Feedback and revisions | Both | |
| Final artwork delivered | Artist | |
| Samples / strike-offs for approval | Brand Partner | |
| Production begins | Brand Partner | |
| Product launch | Both |
9.1 Either party may terminate with days' written notice.
9.2 If the Brand Partner terminates before the artwork is delivered, the creative fee paid to date is non-refundable.
9.3 If the Artist terminates before delivering the artwork, the Artist shall refund any creative fee already paid, minus a reasonable amount for work completed.
9.4 Upon termination, the Brand Partner has days to sell remaining stock. All use of the artwork ceases after this period.
This agreement is governed by the laws of .
Artist
Signature
Print Name
Date
Brand Partner
Signature
Print Name & Title
Date
Below is a completed example showing how a textile artist (Maya Lin-Jones) would fill in this agreement when collaborating with a sustainable fashion brand on a capsule scarf collection.
Artist: Maya Lin-Jones, trading as Maya Lin Studio
Address: 8 Clerkenwell Close, London EC1R 0DY
Email: maya@mayalinstudio.com
Brand Partner: Willow & Thread Ltd
Address: The Old Mill, Frome, Somerset BA11 1BN
Contact: Rebecca Hall, Co-Founder
Email: rebecca@willowandthread.com
1.1 Project: Maya will create 4 original abstract landscape artworks inspired by the Somerset Levels. Willow & Thread will produce a limited-edition capsule collection of silk scarves and wool wraps featuring these artworks.
1.2 Products: 4 silk scarves (90x90cm), 2 wool wraps (70x200cm)
1.3 Collection Name: "Levels" by Maya Lin x Willow & Thread
1.4 Launch Date: 1 October 2026
| Deliverable | Format | Delivery Date |
|---|---|---|
| 4 original artworks (Somerset Levels series) | TIFF, 300 DPI, CMYK, 90x90cm | 15 June 2026 |
| 2 adapted versions for wool wraps | TIFF, 300 DPI, CMYK, 70x200cm | 1 July 2026 |
2.2 2 rounds of creative revision
2.3 Promotion: 4 Instagram posts, 2 behind-the-scenes reels, launch event attendance
Production, QC, distribution, marketing, all costs. 10 complimentary units to Maya.
4.1 Creative Fee: £3,000 (50% on signing, 50% on final delivery)
4.2 Royalty: 15% of net wholesale revenue
4.3 Minimum Guarantee: £2,500 per year
All artwork remains Maya's IP. Willow & Thread have a licence for scarves and wraps only. Maya may exhibit and use artwork in portfolio with collaboration credit.
"Original artwork by Maya Lin" on product labels, hang tags, website, and social media
Maya will not create landscape-themed scarf artwork for a competing sustainable fashion brand during the agreement term.
90 days' notice. 60-day sell-through period. Creative fee non-refundable if Brand terminates after artwork delivery.
England and Wales
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