BuildTheDreamBrand
Diversify your revenue, plan your wholesale expansion, forecast cash flow, and build the team and systems to grow beyond you.
Relying on one sales channel is a risk. Map your current and target revenue mix across channels so you can grow strategically.
| Channel | Current Revenue % | Target Revenue % (12 months) | True Margin After Fees | Actions to Grow |
|---|---|---|---|---|
| Own website (DTC) | % | % | % | |
| Instagram / social selling | % | % | % | |
| Wholesale (independent stores) | % | % | % | |
| Wholesale (department stores) | % | % | % | |
| Markets / pop-ups / fairs | % | % | % | |
| Etsy / Amazon / marketplace | % | % | % | |
| Licensing | % | % | % | |
| Other: | % | % | % | |
| TOTAL | 100% | 100% |
Customise the bracketed sections for each buyer.
Subject line:
Opening (personalised hook about their store):
Brand introduction (2 sentences max):
Why your brand fits their store (be specific):
Call to action:
Attachments: line sheet, lookbook, press mentions
| Store Name | Contact Person | Date Reached Out | Response | Follow-Up Date | Outcome | |
|---|---|---|---|---|---|---|
Cash flow — not revenue — determines whether your business survives. Fill in projected income and expenses month by month to see when cash gets tight.
| Month | Revenue In | Cost of Goods | Operating Costs | Marketing Spend | Net Cash Flow | Running Balance |
|---|---|---|---|---|---|---|
| Month 1 | £ | £ | £ | £ | £ | £ |
| Month 2 | £ | £ | £ | £ | £ | £ |
| Month 3 | £ | £ | £ | £ | £ | £ |
| Month 4 | £ | £ | £ | £ | £ | £ |
| Month 5 | £ | £ | £ | £ | £ | £ |
| Month 6 | £ | £ | £ | £ | £ | £ |
| Month 7 | £ | £ | £ | £ | £ | £ |
| Month 8 | £ | £ | £ | £ | £ | £ |
| Month 9 | £ | £ | £ | £ | £ | £ |
| Month 10 | £ | £ | £ | £ | £ | £ |
| Month 11 | £ | £ | £ | £ | £ | £ |
| Month 12 | £ | £ | £ | £ | £ | £ |
| ANNUAL | £ | £ | £ | £ | £ |
Which month has the lowest cash balance?
Do you need external funding? If so, how much?
What is your monthly break-even revenue? £
How many months of runway do you have at current burn rate?
Your first hire is the most important one. Get clear on what you need before you recruit.
What tasks are taking up most of your time right now?
Which of these tasks could someone else do?
Role title:
Hours per week:
Freelance / part-time / full-time:
Budget per month: £
Key responsibilities (list 5):
1.
2.
3.
4.
5.
Skills required:
Where to find them:
Before you delegate, document. A clear SOP means anyone can follow the process and deliver the same quality you would.
SOP Title:
Process owner:
Last updated:
Purpose of this process:
| Step # | Action | Tool / System | Time Estimate | Notes |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 | ||||
| 6 | ||||
| 7 | ||||
| 8 |
Common mistakes to avoid:
Quality check: How do you know this was done correctly?
© BuildTheDreamBrand. All rights reserved. This template is part of the BuildTheDreamBrand Course.
BuildTheDreamBrand
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© BuildTheDreamBrand. All rights reserved.
This template is part of the BuildTheDreamBrand Course. Not for circulation, copying, or resale.