BuildTheDreamBrand
Turn your original artwork into commercially viable scarves — from file preparation through production to multi-channel sales.
The quality of your final scarf depends entirely on the quality of your artwork file. Before you send anything to a printer, run through every item on this checklist.
| Design Name | File Format | DPI | Dimensions | Colour Mode | Date Sent | Sent To |
|---|---|---|---|---|---|---|
The combination of fabric and print method determines the look, feel, cost, and MOQ of your scarves. Choose wisely.
| Fabric | Print Method | Typical MOQ | Cost per Unit (approx) | Best For |
|---|---|---|---|---|
| Silk twill (16mm) | Digital inkjet | £ | Premium, luxury, museum collections | |
| Silk satin (19mm) | Digital inkjet | £ | High-end gifts, statement pieces | |
| Silk chiffon | Digital inkjet | £ | Lightweight wraps, summer scarves | |
| Modal / viscose | Digital or screen | £ | Accessible price point, soft drape | |
| Cotton voile | Screen or digital | £ | Casual, everyday, bandanas | |
| Wool / cashmere | Digital or woven | £ | Winter wraps, luxury gifts |
Chosen fabric:
Print method:
Scarf size:
Hem / edge finish:
Why this combination?
| Manufacturer | Location | MOQ | Cost per Unit | Turnaround | Finish Options | Notes |
|---|---|---|---|---|---|---|
| £ | ||||||
| £ | ||||||
| £ | ||||||
| £ | ||||||
| £ |
Chosen manufacturer:
Reason:
Colour matching is the single biggest source of frustration in scarf production. Keep meticulous records of every strike-off and approval.
| Colour / Area | Pantone Reference | Strike-Off #1 Result | Strike-Off #2 Result | Approved (Y/N) | Notes |
|---|---|---|---|---|---|
Design name:
Strike-off date:
Overall colour accuracy (1-10):
Adjustments requested:
Final approval date:
Signed off by:
Art-based products carry the value of your original artwork. Price accordingly — this is not fast fashion.
| Cost Item | Amount |
|---|---|
| Fabric | £ |
| Printing | £ |
| Hemming / finishing | £ |
| Label | £ |
| Packaging (box, tissue, card) | £ |
| Shipping from manufacturer | £ |
| Artwork development (amortised over run) | £ |
| Photography (amortised) | £ |
| TOTAL COST PER UNIT | £ |
| Price Level | Multiplier | Price |
|---|---|---|
| Cost price | x 1.0 | £ |
| Wholesale price | x 2.2-2.5 | £ |
| Retail price (DTC) | x 4.0-5.0 of cost | £ |
| Gallery / museum retail | Wholesale x 2.0-2.5 | £ |
| Channel | Potential Stockists | Margin | Volume Potential | Action Required |
|---|---|---|---|---|
| Own website | % | |||
| Gallery shops | % | |||
| Museum shops | % | |||
| Art fairs / craft fairs | % | |||
| Independent boutiques | % | |||
| Online marketplace (Etsy, Not On The High Street) | % | |||
| Licensing deals | % |
If you are licensing your artwork to a manufacturer or retailer, ensure these terms are covered in your agreement.
Whether you are licensing your existing artwork or entering a creative collaboration, you need a written agreement. We have created four separate templates, each written for a specific situation. Download the one that matches your role.
Use a licensing agreement when the artwork already exists and one party wants permission to use it on products.
| Template | Who Is It For? | When to Use It |
|---|---|---|
| Artwork Licensing Agreement (For Artists) | You are the artist granting a company permission to use your artwork | A brand approaches you to print your paintings on their scarves, clothing, or homeware |
| Artwork Licensing Agreement (For Companies) | You are the brand acquiring rights to use an artist's artwork | You want to license an artist's illustrations for your cushion range or fashion collection |
Use a collaboration agreement when the artist is creating new artwork specifically for your project. Both parties contribute creatively.
| Template | Who Is It For? | When to Use It |
|---|---|---|
| Artist Collaboration Agreement (For Artists) | You are the artist being commissioned to create new work for a brand's products | A fashion label asks you to create original artwork for a capsule scarf collection |
| Artist Collaboration Agreement (For Companies) | You are the brand commissioning an artist to co-create a product range | You want to partner with an artist for a limited-edition co-branded collection |
Artists can generate revenue from the same artwork through multiple streams. Map yours out to see the full commercial potential of each design.
| Channel | Product / Format | Units (Year 1) | Price per Unit | Gross Revenue | Margin % | Net Revenue |
|---|---|---|---|---|---|---|
| Own website (DTC) | Silk scarf | £ | £ | % | £ | |
| Museum shops | Silk scarf | £ | £ | % | £ | |
| Gallery shops | Silk scarf | £ | £ | % | £ | |
| Art fairs | Mixed products | £ | £ | % | £ | |
| Licensing deal | Royalty income | N/A | N/A | £ | % | £ |
| Prints / cards | Art prints | £ | £ | % | £ | |
| Commissions | Bespoke work | £ | £ | % | £ | |
| Other: | £ | £ | % | £ | ||
| TOTAL ANNUAL REVENUE | £ | £ | ||||
Design name:
Total revenue from all channels (Year 1 projection): £
Total cost to develop this design: £
Return on investment:
Breakeven unit count:
© BuildTheDreamBrand. All rights reserved. This template is part of the BuildTheDreamBrand Course.
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© BuildTheDreamBrand. All rights reserved.
This template is part of the BuildTheDreamBrand Course. Not for circulation, copying, or resale.