BuildTheDreamBrand
Get found on Google, structure your site for conversion, and write product descriptions that sell — all with step-by-step worksheets.
SEO is how customers find you when they are actively searching for what you sell. Follow this 5-step method to identify the right keywords for your brand.
Write down every word or phrase a customer might type into Google when looking for your products.
Enter your seed keywords into these free tools and record the suggestions:
| Tool | URL | Top Suggestions Found |
|---|---|---|
| Google Autocomplete | google.com (type and observe) | |
| Google "People Also Ask" | Search results page | |
| Ubersuggest | neilpatel.com/ubersuggest | |
| AnswerThePublic | answerthepublic.com | |
| Pinterest search bar | pinterest.com |
| Category | Keywords | Example |
|---|---|---|
| Product keywords | "organic linen shirt dress" | |
| Problem keywords | "comfortable workwear for hot weather" | |
| Brand / niche keywords | "sustainable British fashion brand" | |
| Long-tail keywords | "best linen dress for pear shape body" | |
| Comparison keywords | "affordable alternative to [luxury brand]" |
Use Ubersuggest or Google Keyword Planner to check volume and difficulty.
| Keyword | Monthly Search Volume | Competition (Low/Med/High) | Priority (1-5) |
|---|---|---|---|
| Page | Primary Keyword | Secondary Keywords |
|---|---|---|
| Home page | ||
| About page | ||
| Collection page | ||
| Product page 1 | ||
| Product page 2 | ||
| Product page 3 | ||
| Blog post 1 | ||
| Blog post 2 |
| Keyword | Search Volume | Intent (Browse / Research / Buy) | Assigned Page | Status |
|---|---|---|---|---|
Plan the structure of your website before you build it. Every page should have a clear purpose and a target keyword.
Primary keyword:
Hero headline:
Subheadline:
Key sections (in order):
1.
2.
3.
4.
Primary CTA:
Primary keyword:
Categories / filters needed:
Products per page:
Sort options:
Primary keyword:
Key story elements to include:
CTA at bottom of page:
Primary keyword:
Number of product images:
Key information to display: Price, sizes, colour, fabric, care, sizing guide, reviews
Trust elements:
Blog post ideas (5 topics targeting your keywords):
1.
2.
3.
4.
5.
A great product description follows a formula: hook, benefit, detail, social proof, action. Use this template for every product.
Product name:
Primary keyword to include naturally:
Line 1 — Emotional hook:
Line 2 — Key benefit:
Lines 3-4 — Product details:
Line 5 — Social proof:
Line 6 — Call to action:
Every page on your website needs a unique page title (under 60 characters) and meta description (under 155 characters). These appear in Google search results.
| Page | Page Title (max 60 chars) | Meta Description (max 155 chars) |
|---|---|---|
| Home | ||
| About | ||
| Shop / Collection | ||
| Product 1 | ||
| Product 2 | ||
| Product 3 | ||
| Blog Post 1 | ||
| Contact |
A slow website kills conversions. Google also penalises slow sites in search rankings. Complete this checklist to ensure your site loads fast.
Your PageSpeed score (test at pagespeed.web.dev):
Mobile:
Desktop:
© BuildTheDreamBrand. All rights reserved. This template is part of the BuildTheDreamBrand Course.
BuildTheDreamBrand
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© BuildTheDreamBrand. All rights reserved.
This template is part of the BuildTheDreamBrand Course. Not for circulation, copying, or resale.