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    <title>The Good, The Bad &amp; The Ugly of Building the Brand</title>
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    <copyright>© 2026 Bhavna Rishi London</copyright>
    <description>Bhavna Rishi shares twenty years of fashion brand and merchandise production expertise. Practical conversations on building a fashion brand, finding manufacturers, pricing, marketing, and the realities of taking products from sketch to shelf. Produced for founders, artists, and creative entrepreneurs.</description>
    <itunes:summary>Bhavna Rishi shares twenty years of fashion brand and merchandise production expertise. Practical conversations on building a fashion brand, finding manufacturers, pricing, marketing, and the realities of taking products from sketch to shelf. Produced for founders, artists, and creative entrepreneurs.</itunes:summary>
    <itunes:author>Bhavna Rishi</itunes:author>
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      <title>Motherhood and Following Your Dreams: How to Build When Your Priority Is Family</title>
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      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>A deeply personal episode about raising children, building a business, avoiding regrets, and making the most of every stage of life.</itunes:summary>
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      <title>Life and Entrepreneurship: Staying Motivated When Everything Is Pulling at You</title>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
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      <itunes:summary>How to manage personal pressures, family expectations, and outside judgements while building a business you believe in.</itunes:summary>
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      <title>Range Planning: The Step Most Founders Skip That Changes Everything</title>
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      <pubDate>Tue, 14 Apr 2026 00:00:00 GMT</pubDate>
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      <itunes:summary>How to plan your product range strategically so you know exactly what you are designing, what you are charging, and how it all fits together.</itunes:summary>
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      <title>Clarity, Courage, and Conscious Entrepreneurship</title>
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      <pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate>
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      <itunes:duration>27:00</itunes:duration>
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      <itunes:summary>How to break free from indecision, self-doubt, and emotional burnout so you can build a business that actually reflects who you are.</itunes:summary>
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      <title>From Sketch to Sample: How to Find the Right Person to Make Your First Product</title>
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      <pubDate>Tue, 31 Mar 2026 00:00:00 GMT</pubDate>
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      <itunes:duration>28:00</itunes:duration>
      <itunes:episode>12</itunes:episode>
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      <itunes:summary>How to go from an idea on paper to a physical sample in your hands - the three routes, what to prepare, questions to ask, and red flags to watch for.</itunes:summary>
      <description><![CDATA[How to go from an idea on paper to a physical sample in your hands - the three routes, what to prepare, questions to ask, and red flags to watch for.]]></description>
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      <title>I Had an Idea and an iPhone: How to Test a Fashion Product Before Spending a Penny</title>
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      <pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate>
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      <itunes:summary>The exact five-step method for validating a fashion concept using only your phone and social media, before committing any money to manufacturing or stock.</itunes:summary>
      <description><![CDATA[The exact five-step method for validating a fashion concept using only your phone and social media, before committing any money to manufacturing or stock.]]></description>
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      <title>The Mindset You Need to Build a Brand</title>
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      <pubDate>Tue, 10 Jun 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>24:30</itunes:duration>
      <itunes:episode>10</itunes:episode>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>Building a brand is as much about mindset as it is about strategy. Bhavna shares the mental shifts that separate founders who succeed from those who give up.</itunes:summary>
      <description><![CDATA[Building a brand is as much about mindset as it is about strategy. Bhavna shares the mental shifts that separate founders who succeed from those who give up.]]></description>
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      <title>Working with Artists and Licensed Artwork</title>
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      <pubDate>Tue, 27 May 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>29:15</itunes:duration>
      <itunes:episode>9</itunes:episode>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>From the V&amp;A Museum to independent artists, Bhavna shares the unique challenges and rewards of creating merchandise from original and licensed artworks.</itunes:summary>
      <description><![CDATA[From the V&A Museum to independent artists, Bhavna shares the unique challenges and rewards of creating merchandise from original and licensed artworks.]]></description>
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      <title>Scaling from Startup to Established Brand</title>
      <link>https://bhavna.com/podcast/scaling-from-startup-to-established-brand</link>
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      <pubDate>Tue, 13 May 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>33:50</itunes:duration>
      <itunes:episode>8</itunes:episode>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>Ready to scale? Bhavna shares the systems, strategies and mindset shifts needed to take your brand from small operation to established business.</itunes:summary>
      <description><![CDATA[Ready to scale? Bhavna shares the systems, strategies and mindset shifts needed to take your brand from small operation to established business.]]></description>
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      <title>Social Media Strategies That Actually Work</title>
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      <pubDate>Tue, 29 Apr 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>26:40</itunes:duration>
      <itunes:episode>7</itunes:episode>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>Cut through the noise with social media strategies that drive real engagement and sales for fashion brands, not just vanity metrics.</itunes:summary>
      <description><![CDATA[Cut through the noise with social media strategies that drive real engagement and sales for fashion brands, not just vanity metrics.]]></description>
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      <title>Launching Your Brand: What No One Tells You</title>
      <link>https://bhavna.com/podcast/launching-your-brand-what-no-one-tells-you</link>
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      <pubDate>Tue, 15 Apr 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>30:20</itunes:duration>
      <itunes:episode>6</itunes:episode>
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      <itunes:summary>The launch is where excitement meets reality. Bhavna shares the honest truth about what launching a fashion brand really takes and how to get it right.</itunes:summary>
      <description><![CDATA[The launch is where excitement meets reality. Bhavna shares the honest truth about what launching a fashion brand really takes and how to get it right.]]></description>
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      <title>Pricing Your Products for Profit</title>
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      <pubDate>Tue, 01 Apr 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>27:00</itunes:duration>
      <itunes:episode>5</itunes:episode>
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      <itunes:summary>Getting your pricing wrong can sink your brand before it starts. Bhavna reveals how to price your fashion products so you actually make money.</itunes:summary>
      <description><![CDATA[Getting your pricing wrong can sink your brand before it starts. Bhavna reveals how to price your fashion products so you actually make money.]]></description>
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      <title>From Sketch to Sample: The Product Development Journey</title>
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      <pubDate>Tue, 18 Mar 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>35:10</itunes:duration>
      <itunes:episode>4</itunes:episode>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>The product development process is where most fashion brands stumble. Bhavna walks you through every stage from initial sketch to production-ready sample.</itunes:summary>
      <description><![CDATA[The product development process is where most fashion brands stumble. Bhavna walks you through every stage from initial sketch to production-ready sample.]]></description>
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      <title>Building a Brand Identity That Sells</title>
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      <pubDate>Tue, 04 Mar 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>25:45</itunes:duration>
      <itunes:episode>3</itunes:episode>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>Your brand identity is more than a logo. Bhavna explains how to create a brand that connects with your audience and drives sales from day one.</itunes:summary>
      <description><![CDATA[Your brand identity is more than a logo. Bhavna explains how to create a brand that connects with your audience and drives sales from day one.]]></description>
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      <title>How to Find the Right Manufacturer</title>
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      <pubDate>Tue, 18 Feb 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>32:15</itunes:duration>
      <itunes:episode>2</itunes:episode>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>Finding the right manufacturer can make or break your brand. Bhavna shares her proven process for sourcing, vetting and building lasting manufacturing partnerships.</itunes:summary>
      <description><![CDATA[Finding the right manufacturer can make or break your brand. Bhavna shares her proven process for sourcing, vetting and building lasting manufacturing partnerships.]]></description>
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      <title>The Five Traps That Kill Fashion Brands</title>
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      <pubDate>Tue, 04 Feb 2025 00:00:00 GMT</pubDate>
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      <itunes:duration>28:30</itunes:duration>
      <itunes:episode>1</itunes:episode>
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      <itunes:author>Bhavna Rishi</itunes:author>
      <itunes:summary>Bhavna Rishi breaks down the five most common mistakes that cause fashion startups to fail and how to avoid each one.</itunes:summary>
      <description><![CDATA[Bhavna Rishi breaks down the five most common mistakes that cause fashion startups to fail and how to avoid each one.]]></description>
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