Clare Cowley
Clare Cowley – Original Paintings Turned into a Retail-Ready Silk Scarf Collection
Client: Clare Cowley - a working artist with a devoted following and her own retail shops. Project Type: Artist merchandise Stage: Production
The Challenge
Clare had always wanted to offer her customers something beyond prints and originals - a piece of her artwork they could wear and treasure. Silk scarves were the natural choice.
But finding the right partner proved unexpectedly difficult. Previous conversations with suppliers left Clare feeling unheard, with no confidence the finished product would honour the subtlety of her brushwork and colour palette.
What We Did
- Collaboration: Immersed ourselves in Clare’s artwork - understanding her colours, her style, and the feeling she wanted each piece to convey.
- Design & Development: Translated her original paintings into print-ready artwork, carefully preserving every detail of the originals.
- Production: Sourced the ideal silk weight and finish, managed sampling to get colours just right, and oversaw the full production run.
The Result
Clare now has a beautiful collection of silk scarves sitting proudly alongside her artwork in her retail shops - and a production partner she trusts completely. What started as a frustrating search became a seamless process that opened up an entirely new revenue stream for her brand.
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