Marketing Support

Both, depending on what you need. Some clients want strategy and a clear plan they can hand to their own team. Others want hands-on content creation, copywriting, and campaign delivery. The engagement is shaped around what gives you the most leverage.

Direction on creative concept, location, styling, model casting where relevant, photographer briefing, on-the-day production, and a clear shot list mapped to where the images will be used: website, social media, look book, and PR. The aim is photography that earns its keep across every channel for at least a season.

Yes. Launch campaigns benefit from being planned twelve to sixteen weeks ahead of the on-sale date, covering pre-launch audience building, launch week activity, and the follow-up sequence that turns one-off buyers into returning customers.

Less posting, more intention. A small brand's advantage is voice and authenticity, not volume. The approach focuses on a clear content pillar system, repurposing across platforms, and a content calendar that supports product launches and brand storytelling rather than chasing trends.

Email is one of the highest-margin channels available to a fashion brand. The setup includes welcome sequences, abandoned cart recovery, post-purchase flows, and segmented broadcasts tied to launches. For most brands, getting email working well is more valuable than adding more social platforms.