Two courses.
One complete system.
Whether you are an artist building a merchandise business or a founder building a fashion brand — the knowledge you need exists. Built from 20+ years of hands-on experience at the V&A Museum, Fenwick, Iconic Images, and 50+ independent brands.
Art to Merchandise Course
For artists, painters, illustrators, and photographers who want to turn their original artwork into a luxury product range and build a sustainable merchandise business alongside their art practice.
- 12 chapters covering artwork selection to ongoing business
- Fabric choice, colour matching, small-minimum manufacturing
- Pricing for the art market and retail market
- Licensing frameworks and wholesale outreach
- 40+ downloadable templates and agreements
Fashion Founders Course
For founders building a fashion brand from scratch — or brands that have launched but need a proper system for production, pricing, marketing, and scaling. The complete blueprint, from idea to profitable business.
- 12 chapters from idea validation to scaling and wholesale
- Tech packs, manufacturer vetting, sample management
- Pricing for profit and collection strategy
- Launch planning, marketing, and SEO
- 50+ downloadable templates and legal agreements
20+
Years Experience
50+
Brands Built
8 Years
V&A Museum Producer
Fenwick
17 Scarves a Day at Peak
Art to Merchandise Course
For artists, painters, illustrators, and photographers who want to turn their original artwork into a product range and build a merchandise business.
Painters & Illustrators
Your originals can only be sold once. This course gives you the knowledge to turn them into a product that reaches more buyers — without compromising what makes the work worth buying.
Photographers
Architectural, fine art, or documentary photography translated to fabric. Learn which images work at which scale, and how to manage colour accuracy through the printing process.
Artists with a Following
You have a gallery, retail shop, or loyal collector base. This course gives you the production knowledge to add a merchandise revenue stream that compounds alongside your original sales.
Full Curriculum — 12 Chapters
Understanding What Works on Fabric
Not every artwork translates to a textile product. Learn to assess which of your pieces will work at scarf scale, on modal, on silk — and how format affects composition.
Choosing the Right Fabric for Your Work
Silk, modal, cashmere, wool — each handles print and colour differently and suits different types of artwork. This chapter gives you the knowledge to make the right choice for your pieces.
Colour Matching & Print Technique
The same colour on screen looks different on fabric. Learn how to manage colour through the sampling process so your finished product matches your original work.
Writing a Brief a Manufacturer Can Work From
Manufacturers need clear technical information — not a mood board. Learn to write a brief that gets you the sample you want without multiple expensive correction rounds.
Finding & Vetting Small-Minimum Manufacturers
The challenge for artists is finding manufacturers willing to work with small runs — without sacrificing quality. Learn how to find, vet, and approach the right partners.
Sampling: From Artwork to Finished Product
The sampling process is where everything is tested. Learn to review samples correctly, communicate changes, and sign off on production with confidence.
Pricing Your Merchandise
Artist merchandise is priced differently from fashion. Learn how to price for the art market, the retail market, and wholesale — with margins that make commercial sense.
Building a Business Around Your Artwork
From one-off product launch to recurring revenue stream — learn how to build a merchandise business that runs alongside (and supports) your art practice.
Packaging, Presentation & Retail Standards
The packaging is part of the product. Learn what retail-ready packaging looks like, how to brief packaging suppliers, and how to meet the standards required by gallery shops and retail stockists.
Selling Your Merchandise — Channels & Strategy
Your own website, art fairs, gallery shops, online marketplaces, wholesale to retailers. Learn which channels suit artist merchandise and how to approach each one.
Licensing Your Artwork to Brands
An alternative to producing merchandise yourself: licensing your artwork to brands who produce and sell it. Learn how licensing works, what agreements you need, and how to approach licensing conversations.
Growing from First Run to Ongoing Business
Your first run is a test. This chapter covers how to review what sold, what to reorder, how to plan your second season, and how to build a merchandise business that compounds year on year.
Art to Merchandise Course
12 chapters. 40+ templates. The production knowledge to take your artwork from studio to product shelf.
Register Your InterestNotify me when this course opens — no commitment required.
Fashion Founders Course
The complete step-by-step system to take a fashion brand from idea to profitable business. Built from 20+ years of hands-on production experience.
New Founders
You have an idea but no roadmap. You are overwhelmed by conflicting advice and scared of making expensive mistakes before you know what works.
Early-Stage Brands
You have launched but sales are not where they should be. You need systems, not more Instagram tips. Chapters 4–10 transform how you run your business.
Brands Stuck at 1–3 Years
You are trading but growth has plateaued. The pricing, sourcing, and systems chapters give you the structure to break through.
Full Curriculum — 12 Chapters
Finding Your Niche & Validating Your Idea
Before you spend a penny, learn exactly how to test whether your fashion idea has real demand.
Building a Brand Identity That Sells
Move beyond a pretty logo. Build a brand promise, voice, and visual system that makes your ideal customer think: "this was made for me."
Product Development: From Sketch to Sample
Master tech packs, find the right manufacturer, and get your first sample made without wasting thousands on wrong turns.
Range Planning & Collection Strategy
Plan your collection like a pro. Learn the four roles every product must play and how to price your range as a system.
Sourcing, Fabrics & Manufacturing
Navigate the sourcing maze with confidence. From Goldhawk Road to overseas factories.
Pricing for Profit
Stop guessing. Learn the exact markup formula, understand your hidden costs, and price with confidence.
Launching Your Brand
Plan your launch like a runway, not a cliff edge. The 12-8-4 week timeline and launch day playbook.
Marketing & Social Media That Actually Works
Build a content system that drives sales, not just likes.
SEO, Website & Selling Online
Make your website work for you. SEO, product descriptions, and a site structure that converts.
Scaling, Wholesale & Multi-Channel
Grow without burning out. Build the systems and expand to new channels with a plan that protects your margins.
For Artists: Turning Art into Product
A dedicated chapter for artists who want to turn paintings and original artwork into scarves and merchandise.
Mindset, Motivation & Building for the Long Term
The inner game. Overcome imposter syndrome, build resilience, and design a business that works around your life.
BuildTheDreamBrand Course
Complete Fashion Business System — 12 chapters • 50+ templates • Lifetime access
- 12 expert chapters covering idea to scale
- 50+ downloadable templates, worksheets & planners
- 4 legal agreements (licensing + collaboration)
- Tech spec templates with fully worked examples
- Artist-to-Product chapter (Chapter 11)
- Founder Mindset Journal (16 pages)
- Lifetime access to all content and future updates
- Instant download after purchase
Secure payment via Stripe • Instant download after purchase • Lifetime access
What founders and artists say
“After an initial chat with Bhavna six months ago, she helped to restore our hope and focus and promised to deliver, which she did. We had our first samples within one month and finished products two months ago. Bhavna is a delight to work with, she’s trustworthy and carries great integrity.”
Matthew & Elisha Wright
Houldsworth of Cheltenham
“On-time, hand-held service that helped transform Hummingbird hand-painted artwork into a beautiful silk scarf, along with custom-made silk bag packaging. Professional and on-time service.”
Clare Cowley
Artist
“Bhavna is a wonderful business creative to deal with. She is reliable, trustworthy, fair and spends a lot of time getting the colours, samples and prints right. Love working with her and her little bits of advice and suggestions along the way.”
Daphne Stephenson
Artist
Not sure which course is right for you?
Book a free strategy call. Ten minutes is usually enough to know which path makes sense for where you are and what you are building.
Book a Free Strategy CallNo commitment. No sales pitch. Just an honest conversation about what you need.