SEO, Website & Selling Online
Make your website work for you with keywords, structure, and copy that converts.
Your website is your 24/7 salesperson. But most fashion brand websites are beautiful to look at and terrible at selling. This chapter fixes the structure, the SEO, and the copy.
How to Find Your SEO Keywords
- Google Autocomplete: Type your product + letters and note suggestions
- People Also Ask: Each question = a blog post opportunity
- Keyword Planner: Free with Google Ads account. Focus on 100-5,000 monthly searches
- Competitor analysis: View Source → search 'meta' tags. Or use Ubersuggest
- Reddit & TikTok: The language customers use there = the language they Google
Website Page Structure
Home: Hero → USP bar → Featured products → About snippet → Testimonials → Email signup
Product Pages (most important): 4-6 images, emotional description first, then features, size guide, reviews, 'you might also like'
About: Founder story + mission + manufacturing process + values
Blog: One post per month, 800-1,200 words, targeting one keyword
Product Description Formula
Line 1: Emotional hook. Line 2: Who it's for + when. Lines 3-4: Features as benefits. Line 5: Material and care. Line 6: Social proof or urgency.
Include your target keyword naturally in the first 50 words. Write for humans first, search engines second.
Chapter 9 Templates & Worksheets
SEO Keyword Research Guide
5-step method with examples for finding and organising keywords by intent
Product Description Template
Line-by-line formula for SEO-optimised product descriptions
Website Page Structure Blueprint
Section-by-section layout for home, product, about, and collection pages
Google PageSpeed Optimisation Checklist
10-point checklist for improving mobile speed and Core Web Vitals
Your Action Step
Google your brand name and your top 3 product keywords. Note what shows up. Then rewrite your homepage H1 and your top product description using the formula in this chapter.
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