Marketing & Social Media That Actually Works

1. Product & Styling: How to wear, outfit ideas, close-ups of details
2. Behind the Scenes: Sketches, sampling, packing orders, founder life
3. Education & Value: Fabric care, material stories, wardrobe tips
4. Social Proof & Community: Customer photos, testimonials, Q&A

Aim for 60% value (pillars 1-3) and 40% sales (pillar 4).

1. 'This is what it actually costs to make [product] in the UK'
2. 'POV: you finally find [product] made for your body'
3. '3 ways to style [product] from [occasion] to [occasion]'
4. 'The difference between a £X and £Y [product]'
5. 'Stop scrolling if you [customer frustration]'
6. 'I quit my [job] to start a fashion brand. Here's month X'
7. 'Things I wish I knew before starting a fashion brand'
8. 'My manufacturer rejected my first sample. Here's what I did.'
9. 'Packing orders at [time] because you lot went crazy'
10. 'Why [product] is our bestseller'

4 posts per week across 4 weeks. Each post assigned a pillar, platform, format (reel/carousel/story), and caption direction. Includes bonus content ideas and a batching day schedule: 4 hours = 1 month of content.

30 hashtags in 3 tiers: niche (10-15), medium (8-10), broad (3-5). Rotate weekly.

Equipment: phone + £15 tripod + natural light. Film vertical. Captions on every reel. Batch film one morning per week.