DLK – Sustainable Printed Golf Shirts from Concept to Launch

Client: Sammy, founder of DLK - a startup golf apparel brand with sustainability at its core. Project Type: Product development & brand strategy Stage: Pre-launch

The Challenge

Sammy wanted to create printed golf shirts from original designs that ticked every sustainability box whilst delivering a functional, performance fit. She had already spent £6K on manufacturer referrals that went nowhere - leaving her frustrated, out of pocket, and unsure who to trust.

By the time she was referred to us, she needed both strategic clarity and a reliable production partner.

What We Did

• Strategy: Conducted a deep-dive into the DLK brand - messaging, target audience, competitors, brand colours, tone, and story - to build a clear strategic foundation.
• Design & Development: Created a complete print service with colour matching, tech specs, and fabric procurement, including sustainable sourcing.
• Production: Identified and vetted manufacturing partners for sampling and print swatch requirements, ensuring they met both quality and ethical standards.
• Launch Support: Successfully completed sampling, then organised and managed Sammy’s brand photoshoot so she could launch with confidence.

The Result

Sammy went from a costly dead end to a fully sampled, strategically positioned brand ready for launch. With a clear brand identity, sustainable production pipeline, and professional photoshoot assets in hand, DLK is set to enter the market with credibility and confidence.