Pia Jewellery
Pia Jewellery – Seasonal Silk Scarves That Became Consistent Bestsellers
Published 30 April 2026
Summary
Pia Jewellery, a well-established catalogue brand, needed a dependable partner for seasonal silk scarf collections delivered to catalogue deadlines. Bhavna Rishi London managed end-to-end design and production, met every catalogue deadline across multiple seasons, and the scarves became one of Pia's consistent bestsellers, produced in organic pure silk.
The brief
Pia Jewellery is a well-established catalogue brand with a discerning customer base and a reputation built on quality. When they decided to add silk printed scarves to their seasonal range, they needed more than a supplier, they needed a production partner who would treat their deadlines as non-negotiable.
Catalogue businesses run to hard dates. A scarf collection that misses the catalogue print deadline doesn’t appear in the catalogue. A delivery that arrives after the season has started is a sale that doesn’t happen. The brief, underneath the design, was about reliability.
What the work requires
Design that fits the catalogue. Each season, the scarf collection needed to be designed to complement the broader Pia range, colour palettes, themes, and aesthetics that sat naturally alongside the jewellery and accessories. Fresh enough to be new season, coherent enough to belong.
Production to catalogue standards. Pia’s customers expect quality commensurate with the catalogue’s positioning. Organic pure silk, consistent colour, finished to the standard their buyers have come to trust. Every piece, every season.
Deadline management. Catalogue production timelines are fixed and unforgiving. Managing the production sequence, design, colour approval, fabric, sampling, production, delivery, to fit inside that window requires experience and a reliable manufacturing partner.
Consistency across seasons. A bestseller in one season creates expectations for the next. Managing that consistency, same quality, fresh design, is what sustains a product line rather than just producing a run.
The result
What began as a trial addition became one of Pia Jewellery’s most dependable product lines. The silk scarves ranked among their bestsellers season after season, produced in organic pure silk, delivered on time, and trusted by the Pia team as a part of the range they didn’t have to worry about.
The relationship became a long-term production partnership built on that foundation.
Bhavna Rishi London designs are beautiful and unique and have the added benefit of being crafted in organic pure silk. Bhavna is a pleasure to work with and is always there with a prompt reply to any queries. Working with Bhavna has been a pleasure and a smooth process from start to delivery of her orders.
Written by Bhavna Rishi, fashion brand consultant and production specialist with 20+ years' experience producing licensed merchandise for the V&A Museum, British Museum, Royal Collection Trust, National Museums Scotland, Iconic Images, Fenwick, Chatsworth House, Orvis, and Limewood Hotel. Founder of The BuildTheDreamBrand Method.
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