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The Fashion Brand Launch Blueprint

The nine steps Bhavna takes every first-time founder through, in the order that works - with real UK costs, fill-in boxes at every step, and a 90-day calendar. From the idea in your head to a product in your hands.

Nobody fails at launching a fashion brand for lack of talent. They fail because nobody told them the order of things. This guide is the order of things - the exact nine steps Bhavna takes every first-time founder through, distilled from twenty years and more than fifty brands taken from sketch to shelf, including eight years producing for the V&A Museum.

The Nine Steps

  1. Your Why - the one-page exercise to do before you design anything
  2. One Hero Product - why your first launch is one product, not a range
  3. Ten Honest Conversations - the cheapest research available to a founder
  4. The Tech Pack - the £200 sample or the £2,000 mistake
  5. Your First Sample, Locally - with a route-and-cost table for every option
  6. The Right Maker - five questions to ask and five red flags to walk away from
  7. The Pre-Production Audit - the seven checks before a penny goes on a deposit
  8. Your Real Cost Per Unit - the seven costs founders forget, in a fill-in table
  9. Launch With a Story - the part people actually buy

What’s Inside

  • Fill-in boxes at every step - when the boxes are full, you are not “thinking about starting a brand” any more, you have started
  • Real UK costs - sample costs, sampling rounds, duty, VAT, photography, and the true cost-per-unit table
  • Checklists - sample review, maker interview questions, red flags, pre-production audit
  • The Ninety-Day Version - week-by-week calendar showing what happens and what it costs

Work through it with a pen. Follow the order and you will spend small, learn fast, and arrive at a factory with a product that is ready to be made properly.