Working with Artists and Licensed Artwork
From the V&A Museum to independent artists, Bhavna shares the unique challenges and rewards of creating merchandise from original and licensed artworks.
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Show Notes
Intro
I’m Bhavna Rishi, founder of BuildTheDreamBrand, and for over 20 years I’ve been helping founders, artists and fashion startups design, launch and scale brands – from museums like the V&A, Chatsworth House and the British Museum, to first-time founders who started with nothing but an idea and a sketch.
And in this episode of The Good, The Bad & The Ugly of Building the Brand, I want to walk you through the world of working with artists and licensed artwork to create beautiful merchandise.
Episode Summary
Creating merchandise from original artwork is a specialism that requires precision, respect for the art and technical expertise. Drawing on her experience working with the V&A Museum, Carmen Rowe, Daphne Stephenson and Iconic Images, Bhavna shares how to navigate this unique space.
Show Notes
- How merchandise licensing works and what agreements you need
- The difference between original artwork and licensed artwork production
- Achieving accurate colour matching for artwork reproduction
- Choosing the right fabrics and print techniques for artwork-based products
- Managing artist expectations and creative collaboration
- Quality control processes that protect the integrity of the artwork
- The production journey for the V&A Museum scarf collection
- How independent artists can turn their work into a product range
- Pricing and positioning artwork-based merchandise