Building a Brand Identity That Sells
Your brand identity is more than a logo. Bhavna explains how to create a brand that connects with your audience and drives sales from day one.
Episode links coming soon. Check back for embedded players.
In the meantime, search for "Building a Brand Identity That Sells" on your favourite podcast platform.
Show Notes
Intro
I’m Bhavna Rishi, founder of BuildTheDreamBrand, and for over 20 years I’ve been helping founders, artists and fashion startups design, launch and scale brands – from museums like the V&A, Chatsworth House and the British Museum, to first-time founders who started with nothing but an idea and a sketch.
And in this episode of The Good, The Bad & The Ugly of Building the Brand, I want to walk you through how to build a brand identity that actually sells, not just one that looks pretty.
Episode Summary
Too many founders think brand identity starts and ends with a logo. In reality, your brand identity is the entire experience your customer has with you. Bhavna breaks down the essential elements and shares how to create a brand that resonates with your target market.
Show Notes
- The difference between a logo and a true brand identity
- How to define your brand values, voice and personality
- Why knowing your target customer inside out is non-negotiable
- The brand strategy framework Bhavna uses with every client
- How colour, typography and imagery influence buying decisions
- Creating consistency across all touchpoints from packaging to social media
- Common branding mistakes that make you look amateur
- How to stand out in a saturated market without reinventing the wheel
- Real examples of brands that transformed their sales through rebranding