Launching Your Brand: What No One Tells You
The launch is where excitement meets reality. Bhavna shares the honest truth about what launching a fashion brand really takes and how to get it right.
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Show Notes
Intro
I’m Bhavna Rishi, founder of BuildTheDreamBrand, and for over 20 years I’ve been helping founders, artists and fashion startups design, launch and scale brands – from museums like the V&A, Chatsworth House and the British Museum, to first-time founders who started with nothing but an idea and a sketch.
And in this episode of The Good, The Bad & The Ugly of Building the Brand, I want to walk you through what launching your brand really looks like, the stuff no one talks about.
Episode Summary
Everyone romanticises the launch, but the reality is that most brands launch to silence. In this episode, Bhavna shares the honest, behind-the-scenes truth about what it takes to launch successfully, from building anticipation to managing logistics on launch day.
Show Notes
- Why most brands launch to crickets and how to avoid it
- The pre-launch timeline: what to do 12 weeks, 8 weeks and 4 weeks out
- Building an audience before you have a product to sell
- How to create a launch campaign that generates real excitement
- The tech checklist: website, payments, shipping and fulfilment
- Managing stock levels for your first order
- What to do when things go wrong on launch day
- The first 30 days after launch and why they matter most
- How to gather feedback and iterate quickly after your first sales