Social Media Strategies That Actually Work
Cut through the noise with social media strategies that drive real engagement and sales for fashion brands, not just vanity metrics.
Episode links coming soon. Check back for embedded players.
In the meantime, search for "Social Media Strategies That Actually Work" on your favourite podcast platform.
Show Notes
Intro
I’m Bhavna Rishi, founder of BuildTheDreamBrand, and for over 20 years I’ve been helping founders, artists and fashion startups design, launch and scale brands – from museums like the V&A, Chatsworth House and the British Museum, to first-time founders who started with nothing but an idea and a sketch.
And in this episode of The Good, The Bad & The Ugly of Building the Brand, I want to walk you through the social media strategies that actually work for fashion brands, not the ones that just look good on paper.
Episode Summary
Social media can be the most powerful tool in your marketing arsenal, but only if you use it strategically. Bhavna cuts through the noise and shares what actually drives engagement and sales for fashion brands at every stage.
Show Notes
- Why follower count means nothing if it does not convert to sales
- The content pillars every fashion brand should be posting
- How to create a content calendar that you can actually stick to
- The platforms that matter most for fashion brands right now
- How to use storytelling to build an emotional connection with your audience
- User-generated content and why it outperforms polished studio shots
- When to invest in paid social and how to start with a small budget
- The metrics you should actually be tracking
- Tools and apps that save time without sacrificing quality